Natural fabrics are at the heart of Wrap London. What started as a personal appreciation of natural fibres and the search for the best quality clothing by Wrap London’s founder, are now the values that guide our fabric choices and their design.
We believe that great clothing is much more than just how it looks, how and what it is made of is incredibly important. The yarns and fabrics we use in our collections are carefully crafted to make garments that feel luxurious to wear and will be enjoyed for years to come.
Developing our fabrics takes time. Selecting the yarns, considering the colours, reviewing the way in which the yarns are dyed as well as weaving or knitting the yarns to produce fabric, experimenting with different washing and finishing processes are only some of the steps we take to refine our fabrics.
Love for natural fibres
At Wrap London and our sister brand Poetry, we use almost entirely natural fibres in our collections - synthetic fibres make up only 0.68% of the materials we use.
Materials such as linen, cotton, wool and cashmere have been used in clothing for centuries and for good reasons. They feel good next to the skin and have a unique range of characteristics that can’t be found in synthetic materials. In a fashion world filled with uniform synthetic fabrics, we believe that there is no true replacement for the crisp feel of linen, the cool touch of silk, or the softness of cashmere. Only garments made from natural fibres gain more character the longer they are used and adapt to their wearers’ shape and habits.
The love for natural fibres is what makes our clothing desirable and unites Wrap London’s team, their suppliers and customers.
Quality in everything we create
Our pursuit and exploration of natural fibres surrounds us with suppliers and makers with similar values bringing exceptional quality to everything we design and create. The best suppliers for a particular material tend to be those located where the material has a long history and is part of the culture, such as alpaca from Peru, silk from China or woollen fabrics from Italy.
Tradition plays an important role in the development and production of beautiful clothing but so too does technology and our small group of suppliers blend traditional expertise with the latest technology to keep improving their products.
Our suppliers know fibres and their properties well and advise us so we choose the best quality yarns and materials available. It can mean having a higher price than other brands, but we trust our customers recognise the difference and appreciate it. We will always use the best version of the material instead of taking shortcuts to reduce the price. Our genuine interest in exploring and investing in new and distinct natural fabrics is what sets us apart.
The craft of developing new fabrics
Whether it is a long-forgotten tradition that we can rediscover or developing entirely new fabrics, we are always looking for new textures, qualities or finishes to offer to our customers.
Many of our favourite fabrics, such as heavy linen for trousers which requires unusually coarse linen thread or high twist linen fabric that provides an unusually lively feel, are materials we have developed by working closely with our suppliers who are absolute experts in their fields.
There cannot be enough said of the craft, expertise, and sheer knowledge that the people making Wrap London’s fabric and clothes have. It might not be always a story of entirely handmade items, but each garment has been handled by multiple hands of experts who have worked with fibres, yarns and fabrics for years.
We take pride in pushing the boundaries of how natural fabrics look and feel and enjoy every part of the process.
Reducing our environmental impact
The Wrap London brand was created long before the harmful impact of the fashion industry was widely known, but our love for nature and recognition of its importance has been with us from the beginning. Long-term thinking is one of our core values and cannot be viewed separately from the health of the planet.
Although there are no easy answers to the best way the fashion industry can reduce its impact, we believe that using only natural fibres in timeless clothing is one of the best ways to enjoy fashion with the least environmental impact. The personal philosophy of Wrap London’s founder - “buy once, buy best” is applied by designing high-quality clothes to enjoy for years to come.
As well as our no-synthetics policy, we are also aware that whilst natural fibres don’t contribute to the use of fossil fuels, they still can have a negative impact on the environment. Where possible, we reduce the impact by choosing organically or responsibly grown fibres that travel the least distance to the manufacturing sites. We are on a continuous journey to improve the sourcing and logistics of the materials we use to reduce our environmental footprint to the minimum.
Caring of the welfare of animals
We currently use wool, cashmere, alpaca, mohair, and silk animal fibres. In the past, the partnership between herdsmen and their flocks has provided clothing for people living in colder climates all over the world and we believe these are still the best materials for warm, soft and comfortable clothing. We source only from reputable suppliers that treat their animals well and we are continuously improving our monitoring methods.
At Wrap London® and our sister brand Poetry®, we feel lucky to have a stable and extremely skilled supply chain. We have worked with some of our longest standing suppliers for nearly 20 years, and we truly value these relationships. Our suppliers are not only the hands who make our clothes but also our advisors and companions in developing our unique styles. We do not take them for granted and we are continuously improving and investing in these relationships.
Our suppliers are high-end factories with skilled and experienced workers making relatively small quantities of high-quality garments. All of our suppliers are chosen because of their unique skillset and craftmanship and therefore often located in areas with rich textile and clothing heritage. The majority of our suppliers are based in China with a small but growing number of suppliers based in Europe.
Social Responsibility and Fair Wear
Decency and respect for our fellow human beings, whether suppliers, customers, or employees has been always at the core of our business. We have long-standing relationships with our suppliers and we know them very well, however, we also recognize that there is always room for improvement, especially when it comes to global supply chains and the ever-evolving political and economic fluctuations.
We are proud to say that in 2021 we teamed up with the Fair Wear Foundation to deepen our knowledge of our suppliers and to continue learning and improving our supply chain.
All of our suppliers have agreed to comply and work towards the 8 elements of Fair Wear’s code of labour practices. These include no exploitation of child labour, no discrimination of employment as well as payment of a decent wage without extensive overtime.
We normally visit our suppliers on a regular basis, however in the last two years because of the global pandemic and restricted traveling this has not been possible. To ensure our understanding of conditions at our suppliers we have increased the communication with our factories, and we are checking in with them regularly.
We have also introduced third-party audits that follow the Fair Wear code of labour practices and ethics standards. The audits monitor progress made rather than making a pass or fail judgement on a factory. They include a physical inspection of the factory, document inspection and offsite worker interviews. Once an audit is finished the Fair Wear Foundation provides directions on how to make improvements and we work with the factories to implement them. This year we prioritised Health & Safety.
By conducting audits during 2021 we have monitored 75% of our non-European factories (62% of our all factories) and we plan to increase the number next year.
In 2021 we audited one of our oldest and largest suppliers and found some points to be improved. The factory management was incredibly forthcoming, and the first positive changes were made regarding health & safety.
Here are photos of an evacuation drill being conducted in the factory.
We believe that honesty and transparency is the best approach when tackling complex topics like ethics and sustainability.
Our suppliers have agreed to be disclosed in the Fair Wear Foundation system which allows other member brands to work with us on improving conditions in the factories and helps NGOs in their research activities.
To be transparent to our customers each year we will be publishing the Fair Wear Social Report and the yearly Fair Wear Brand Performance Check.
Our first Fair Wear Brand Performance Check for 2021 can be read here.
Thank you for taking the time to get
to know us a little better. A family-run
business based in Fulham, we've been
designing womenswear for over 18 years.
Committed to making beautiful clothes;
our West London studio is home to a small
team who meticulously design every single
piece from sketch to sample to shoot.
We believe well-made clothing has the ability to make you feel confident and stylish whilst relaxed and comfortable as you go about your busy lives. Made using only the finest natural materials: from linen blends and gorgeous cotton to pure cashmere and silk, for us, a great piece of clothing always begins with exceptional fabric.
DRESS UP IN EVERYDAY
Attention to detail and touches of femininity
make our everyday styles feel luxurious, yet
laid-back and wearable. Floral embroideries
and abstract prints elevate our essential
denim and sleek leather styles to create
an off-duty wardrobe that is effortlessly
gorgeous and unique.