Our Values

Natural fabrics are at the heart of Wrap London®. What started as a personal appreciation of natural fibres and the search for the best quality clothing by Wrap London’s founder, are now the values that guide our fabric choices and their design.

We believe that great clothing is much more than just how it looks, how and what it is made of is incredibly important. The yarns and fabrics we use in our collections are carefully crafted to make garments that feel luxurious to wear and will be enjoyed for years to come.

Developing our fabrics takes time. Selecting the yarns, considering the colours, reviewing the way in which the yarns are dyed as well as weaving or knitting the yarns to produce fabric, experimenting with different washing and finishing processes are only some of the steps we take to refine our fabrics.

Love for natural fibres

At Wrap London® and our sister brand Poetry®, we use almost entirely natural fibres in our collections - synthetic fibres make up only 0.61% of the materials we use.

Materials such as linen, cotton, wool and cashmere have been used in clothing for centuries and for good reasons. They feel good next to the skin and have a unique range of characteristics that can’t be found in synthetic materials. In a fashion world filled with uniform synthetic fabrics, we believe that there is no true replacement for the crisp feel of linen, the cool touch of silk, or the softness of cashmere. Only garments made from natural fibres gain more character the longer they are used and adapt to their wearers’ shape and habits.

The love for natural fibres is what makes our clothing desirable and unites Wrap London’s team, their suppliers and customers.

Quality in everything we create

Our pursuit and exploration of natural fibres surrounds us with suppliers and makers with similar values bringing exceptional quality to everything we design and create. The best suppliers for a particular material tend to be those located where the material has a long history and is part of the culture, such as alpaca from Peru, silk from China or embroidery from India.

Tradition plays an important role in the development and production of beautiful clothing but so too does technology and our small group of suppliers blend traditional expertise with the latest technology to keep improving their products.

Our suppliers know fibres and their properties well and advise us so we choose the best quality yarns and materials available. It can mean having a higher price than other brands, but we trust our customers recognise the difference and appreciate it. We will always use the best version of the material instead of taking shortcuts to reduce the price. Our genuine interest in exploring and investing in new and distinct natural fabrics is what sets us apart.

The craft of developing new fabrics

Whether it is a long-forgotten tradition that we can rediscover or developing entirely new fabrics, we are always looking for new textures, qualities or finishes to offer to our customers.

Many of our favourite fabrics, such as heavy linen for trousers which requires unusually coarse linen thread or high twist linen fabric that provides an unusually lively feel, are materials we have developed by working closely with our suppliers who are absolute experts in their fields.

There cannot be enough said of the craft, expertise, and sheer knowledge that the people making Wrap London’s fabric and clothes have. It might not be always a story of entirely handmade items, but each garment has been handled by multiple hands of experts who have worked with fibres, yarns and fabrics for years.

We take pride in pushing the boundaries of how natural fabrics look and feel and enjoy every part of the process.

Reducing our environmental impact

The Wrap London® brand was created long before the harmful impact of the fashion industry was widely known, but our love for nature and recognition of its importance has been with us from the beginning. Long-term thinking is one of our core values and cannot be viewed separately from the health of the planet.

Although there are no easy answers to the best way the fashion industry can reduce its impact, we believe that using only natural fibres in timeless clothing is one of the best ways to enjoy fashion with the least environmental impact. The personal philosophy of Wrap London’s founder - “buy once, buy best” is applied by designing high-quality clothes to enjoy for years to come.

As well as our no-synthetics policy, we are also aware that whilst natural fibres don’t contribute to the use of fossil fuels, they still can have a negative impact on the environment. Where possible, we reduce the impact by choosing organically or responsibly grown fibres that travel the least distance to the manufacturing sites. We are on a continuous journey to improve the sourcing and logistics of the materials we use to reduce our environmental footprint to the minimum.

Caring of the welfare of animals

We currently use wool, cashmere, alpaca, mohair, and silk animal fibres. In the past, the partnership between herdsmen and their flocks has provided clothing for people living in colder climates all over the world and we believe these are still the best materials for warm, soft and comfortable clothing. We source only from reputable suppliers that treat their animals well and we are continuously improving our monitoring methods.

At Wrap London® and our sister brand Poetry® we feel lucky to have a stable and extremely skilled supply chain. We have worked with some of our longest-standing suppliers for nearly 20 years, and we truly value these relationships. Our suppliers are not only the hands who make our clothes but also our advisors and companions in developing our unique styles. We do not take them for granted and we are continuously improving, and investing in, these relationships.

Where

Our suppliers are high-end factories with skilled and experienced workers making relatively small quantities of high-quality garments. All our suppliers are chosen because of their unique skillset and craftmanship and therefore often located in areas with rich textile and clothing heritage. The majority of our suppliers are based in China and a small number are in Europe.

Social Responsibility and HRDD Academy

Decency and respect for our fellow human beings, whether suppliers, customers or employees has been always at the core of our business. We have long-standing relationships with our suppliers and we know them very well. However, we also recognise that there is always room for improvement, especially when it comes to global supply chains and ever-evolving political and economic fluctuations.

We have decided to access the learning pathways developed by Fair Wear for guidance on how to implement human rights due diligence (HRDD) in our supply chains. With the help of HRDD Academy, we want to make sure that our efforts help raise the bar for human rights for the people that make our clothes.

All our suppliers have agreed to comply and work towards the eight elements of Fair Wear’s code of labour practices.  These include no exploitation of child labour; no discrimination of employment; and payment of a decent wage without extensive overtime.

Monitoring and Training

After a couple of years when travelling and visiting our suppliers was not possible during the pandemic, we have restarted to reinstate regular factory visits.
In addition to daily communication with our suppliers, we have also introduced third-party audits that follow code of labour practices and ethics standards. The audits monitor progress made rather than making a ‘pass’ or ‘fail’ judgement on a factory. They include a physical inspection of the factory, a check on documentation and offsite worker interviews. Once an audit is finished, the factory is guided on how to make improvements, and we work with the factories to implement the recommendations. Almost all of our suppliers’ factories have been audited for social compliance at least once in the past three years.

In 2023 we wanted to give more agency to the factory workers themselves and organised training sessions for staff at selected factories. Both workers and the factory management participated in workshops that refreshed their knowledge of workers’ rights, countries' legal requirements, health and safety and grievance mechanisms.

Transparency

We believe that honesty and transparency are the best approach when tackling complex topics like ethics and sustainability.

We are asking for full transparency from our suppliers and their supply chains. We are continuously improving our traceability systems towards the goal of having full visibility through to the finished garment.

To be transparent to our customers we publish a Social Report (Modern Slavery Statement) every year, with detailed updates on our factories and our human rights due-diligence journey.