• Our Environment
    We are committed to making clothes with minimal impact on the planet. We do this primarily by choosing to use only natural fabrics, which means supporting the use of renewable resources and the growth of millions of plants every season. It also means, ensuring every part of our business operations, from our offices to our packaging and catalogues, follow the same values. We choose carefully who we work with and make sure that our business partners share the same consideration for the environment as we do.

    We have been working in this way since we started over 20 years ago.

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    In the past years, we have made significant investments to make our buildings as environmentally friendly as possible.

    At the end of 2022 our London office, which is the home of the design, merchandising, product development, planning, marketing and sustainability teams, moved to a newly renovated energy-efficient building in Fulham, London. As a result, the CO2e footprint of the London office was decreased by 18%.

    In the spring of 2023, we installed solar panels on the roof of our warehouse, which resulted in a 25% reduction in purchased electricity and a 19% reduction in CO2e. We are especially pleased to achieve this significant reduction considering the continuous growth of the business.




    We send all our orders out in sturdy recycled cardboard boxes that are made locally in Nottingham and Warwickshire. We have never imported cardboard. We ask that anything unsuitable or the wrong size is sent back to us in the same box which ensures that the item is protected and the box can be reused. These boxes are made from around 70% recycled material and are themselves 100% recyclable. One of our box suppliers also collects any cardboard waste we produce and recycles it for us.

    Our tissue paper made from 100% recycled materials, like off-cuts from paper or paper-cup manufacturing. It is made in Germany and printed in England at a facility which is powered by a hydro-electric turbine. The inks used are all water-based and the facility has a de-inking plant so nothing goes into the drain except clean water.

    In 2023 we have started using 100% recycled plastic bags in our warehouse for any re-packing needs, and we have requested our suppliers to also make the same change. Although we would like to reduce our plastic usage even more, the packaging we use ensures that our products travel safely and undamaged from our suppliers to our warehouse, and on to customers. We are still looking for a better solution to our plastic clothes-hangers.


    Planning, designing and creating our catalogues is a big part of our business and we have great manufacturing partners helping us make sure that we can create catalogues in as environmentally friendly a way as possible.

    The paper for our catalogues is manufactured mostly in Finland, but also in Germany and Scotland, from the wood pulp of sustainably-grown trees. It is made by UPM, who have a very strong sustainability agenda. They have zero tolerance for deforestation, rainforests are off-limits and have strict processes in place to ensure that forests always grow more than they are used. It is one of the world's largest users of recovered paper and sources virgin materials only from controlled and traceable wood sources. The wood for our 2023 catalogues came from responsibly-managed forests mostly in Finland, with some from Brazil, Germany, the Baltics and the rest of Europe. Our paper supplier plants 50 million trees a year which is roughly 100 trees planted per minute – and we are glad to support that process.




    We don’t dispose of anything to landfill, and recycle whenever possible. In 2023 we collected for recycling 72.87 tonnes of cardboard, 4.8 tonnes of plastic waste and 2.86 tonnes of mixed recycling.

    We never have and will never throw away a single piece of clothing. All returns are opened by hand and the items are carefully checked for damage. If the items are unworn, other than for the purposes of trying on, they are steamed to take out the creases, and re-packed in recyclable bags, ready to be re-sold.

    If the items have small faults such as a loose button, these repairs are made by our in-house seamstress. In 2023 we repaired 2,218 pieces of clothing. If the items are damaged beyond repair for re-sale, they are still repaired but will go into our warehouse sale of end-of-line styles and repaired returns. Held intermittently at our site in Leicestershire, these sales are very popular locally, with the proceeds going to charity. If there is a major fault, for example a large hole, the garments are given to charity, either the British Red Cross or Barnardo’s, to be used for fabric recycling.

    In addition to our in-house efforts to repair every piece of clothing to be as-new, we also use our unsold stock to do some good. In December 2023 we donated 71 new coats to the ‘Wrap Up London’ charity for the homeless and vulnerable in the “Coat for Coat” campaign. Hospice.




    Travelling for work, like going to trade shows, visits to suppliers and research trips contributes to our footprint. These real-life interactions are what inspire and fuel our designers and ensure that we truly understand our suppliers. We always travel in economy class which reduces the flight footprint significantly and choose to travel by train whenever possible.

    A large part of the transport emissions is created when our products travel from the manufacturing factories to our warehouse in the UK. Sea freight is the most common transportation method for our products. Shipping by sea takes much longer than by air but has around 4 times less environmental impact. Last year we set a goal to reduce the use of air freight and in 2023 we have reduced it from 23% to 20% of all goods transported.

    To deliver our products from our warehouse to your doorstep we use FedEx, Royal Mail and DHL postal services. All companies are committed to reducing their environmental footprint and are introducing innovations like electric transport, efficient route planning and renewable energy.




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  • Our Materials

    Natural fabrics are at the heart of Wrap London®. What started as a personal appreciation of natural fibres and the search for the best quality clothing by Wrap London’s founder, are now the values that guide our fabric choices and their design.

    We believe that great clothing is much more than just how it looks, how and what it is made of is incredibly important. The yarns and fabrics we use in our collections are carefully crafted to make garments that feel luxurious to wear and will be enjoyed for years to come.

    Developing our fabrics takes time. Selecting the yarns, considering the colours, reviewing the way in which the yarns are dyed as well as weaving or knitting the yarns to produce fabric, experimenting with different washing and finishing processes are only some of the steps we take to refine our fabrics.




    Love for natural fibres

    At Wrap London® and our sister brand Poetry®, we use almost entirely natural fibres in our collections - synthetic fibres make up only 0.61% of the materials we use.

    Materials such as linen, cotton, wool and cashmere have been used in clothing for centuries and for good reasons. They feel good next to the skin and have a unique range of characteristics that can’t be found in synthetic materials. In a fashion world filled with uniform synthetic fabrics, we believe that there is no true replacement for the crisp feel of linen, the cool touch of silk, or the softness of cashmere. Only garments made from natural fibres gain more character the longer they are used and adapt to their wearers’ shape and habits.

    The love for natural fibres is what makes our clothing desirable and unites Wrap London’s team, their suppliers and customers.




    Quality in everything we create

    Our pursuit and exploration of natural fibres surrounds us with suppliers and makers with similar values bringing exceptional quality to everything we design and create. The best suppliers for a particular material tend to be those located where the material has a long history and is part of the culture, such as alpaca from Peru, silk from China or embroidery from India.

    Tradition plays an important role in the development and production of beautiful clothing but so too does technology and our small group of suppliers blend traditional expertise with the latest technology to keep improving their products.

    Our suppliers know fibres and their properties well and advise us so we choose the best quality yarns and materials available. It can mean having a higher price than other brands, but we trust our customers recognise the difference and appreciate it. We will always use the best version of the material instead of taking shortcuts to reduce the price. Our genuine interest in exploring and investing in new and distinct natural fabrics is what sets us apart.




    The craft of developing new fabrics

    Whether it is a long-forgotten tradition that we can rediscover or developing entirely new fabrics, we are always looking for new textures, qualities or finishes to offer to our customers.

    Many of our favourite fabrics, such as heavy linen for trousers which requires unusually coarse linen thread or high twist linen fabric that provides an unusually lively feel, are materials we have developed by working closely with our suppliers who are absolute experts in their fields.

    There cannot be enough said of the craft, expertise, and sheer knowledge that the people making Wrap London’s fabric and clothes have. It might not be always a story of entirely handmade items, but each garment has been handled by multiple hands of experts who have worked with fibres, yarns and fabrics for years.

    We take pride in pushing the boundaries of how natural fabrics look and feel and enjoy every part of the process.




    Reducing our environmental impact

    The Wrap London® brand was created long before the harmful impact of the fashion industry was widely known, but our love for nature and recognition of its importance has been with us from the beginning. Long-term thinking is one of our core values and cannot be viewed separately from the health of the planet.

    Although there are no easy answers to the best way the fashion industry can reduce its impact, we believe that using only natural fibres in timeless clothing is one of the best ways to enjoy fashion with the least environmental impact. The personal philosophy of Wrap London’s founder - “buy once, buy best” is applied by designing high-quality clothes to enjoy for years to come.

    As well as our no-synthetics policy, we are also aware that whilst natural fibres don’t contribute to the use of fossil fuels, they still can have a negative impact on the environment. Where possible, we reduce the impact by choosing organically or responsibly grown fibres that travel the least distance to the manufacturing sites. We are on a continuous journey to improve the sourcing and logistics of the materials we use to reduce our environmental footprint to the minimum.




    Caring of the welfare of animals

    We currently use wool, cashmere, alpaca, mohair, and silk animal fibres. In the past, the partnership between herdsmen and their flocks has provided clothing for people living in colder climates all over the world and we believe these are still the best materials for warm, soft and comfortable clothing. We source only from reputable suppliers that treat their animals well and we are continuously improving our monitoring methods.


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  • Our Suppliers

    At Wrap London® and our sister brand Poetry® we feel lucky to have a stable and extremely skilled supply chain. We have worked with some of our longest-standing suppliers for nearly 20 years, and we truly value these relationships. Our suppliers are not only the hands who make our clothes but also our advisors and companions in developing our unique styles. We do not take them for granted and we are continuously improving, and investing in, these relationships.


    Our suppliers are high-end factories with skilled and experienced workers making relatively small quantities of high-quality garments. All our suppliers are chosen because of their unique skillset and craftmanship and therefore often located in areas with rich textile and clothing heritage. The majority of our suppliers are based in China and a small number are in Europe.




    Social Responsibility and HRDD Academy

    Decency and respect for our fellow human beings, whether suppliers, customers or employees has been always at the core of our business. We have long-standing relationships with our suppliers and we know them very well. However, we also recognise that there is always room for improvement, especially when it comes to global supply chains and ever-evolving political and economic fluctuations.

    We have decided to access the learning pathways developed by Fair Wear for guidance on how to implement human rights due diligence (HRDD) in our supply chains. With the help of HRDD Academy, we want to make sure that our efforts help raise the bar for human rights for the people that make our clothes.

    All our suppliers have agreed to comply and work towards the eight elements of Fair Wear’s code of labour practices.  These include no exploitation of child labour; no discrimination of employment; and payment of a decent wage without extensive overtime.




    Monitoring and Training

    After a couple of years when travelling and visiting our suppliers was not possible during the pandemic, we have restarted to reinstate regular factory visits.
    In addition to daily communication with our suppliers, we have also introduced third-party audits that follow code of labour practices and ethics standards. The audits monitor progress made rather than making a ‘pass’ or ‘fail’ judgement on a factory. They include a physical inspection of the factory, a check on documentation and offsite worker interviews. Once an audit is finished, the factory is guided on how to make improvements, and we work with the factories to implement the recommendations. Almost all of our suppliers’ factories have been audited for social compliance at least once in the past three years.

    In 2023 we wanted to give more agency to the factory workers themselves and organised training sessions for staff at selected factories. Both workers and the factory management participated in workshops that refreshed their knowledge of workers’ rights, countries' legal requirements, health and safety and grievance mechanisms.


    We believe that honesty and transparency are the best approach when tackling complex topics like ethics and sustainability.

    We are asking for full transparency from our suppliers and their supply chains. We are continuously improving our traceability systems towards the goal of having full visibility through to the finished garment.

    To be transparent to our customers we publish a Social Report (Modern Slavery Statement) every year, with detailed updates on our factories and our human rights due-diligence journey.


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  • About Us


    Thank you for taking the time to get
    to know us a little better. A family-run
    business based in Fulham, we've been
    designing womenswear for over 18 years.
    Committed to making beautiful clothes;
    our West London studio is home to a small
    team who meticulously design every single
    piece from sketch to sample to shoot.



    We believe well-made clothing has the ability to make you feel confident and stylish whilst relaxed and comfortable as you go about your busy lives. Made using only the finest natural materials: from linen blends and gorgeous cotton to pure cashmere and silk, for us, a great piece of clothing always begins with exceptional fabric.



    Attention to detail and touches of femininity
    make our everyday styles feel luxurious, yet
    laid-back and wearable. Floral embroideries
    and abstract prints elevate our essential
    denim and sleek leather styles to create
    an off-duty wardrobe that is effortlessly
    gorgeous and unique.



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