Our slow fashion story

Crafted with care, designed to endure.

At Wrap London, we embrace the principles of slow fashion. Every piece we design is crafted with intention from the initial concept to the final stitch. Rather than chasing fleeting global trends, our collections are shaped by the unique visions of our designers, often inspired by art, travel, and culture.

We envision our styles becoming part of your private
art collection – delight in each garment’s unique story.

We create distinctive garments with character and soul. Every piece begins with thoughtfully chosen natural materials each selected for the texture and beauty that best embody the designer’s vision. Prints, embroidery, knitwear and woven patterns are all imagined and developed in-house. We invest in craftsmanship, ensuring each garment we make is as exclusive as it is enduring.

From soil, not oil. Supporting farmers, not petrochemical industries.

In our collections we use only natural fibres, such as cotton, linen, hemp, wool and alpaca. We believe natural materials are the best materials to wear next to the skin. They improve over time, adapting to the wearer and building character with a unique patina. They’re also a great choice for the environment – no microplastics, no centuries to biodegrade. By using natural materials in our collections, we support the growth of millions of plants each year and help sustain the livelihoods of farmers.

There are no easy answers when it comes to materials and the environment – but choosing to support farmers over petrochemical industries feels right to us.

Small-batch fashion from an independent London brand.

In a world dominated by fast-fashion giants and large commercial chains, producing millions of identical garments driven by shareholder panels and diluted responsibility, we’re proud to not be one of them. We’re a family-owned UK company, based in West London, with a warehouse in the Midlands and a single physical shop in London. We produce only a few hundred of the same style selling globally. The husband-and-wife owners work alongside the teams every day making sure our values, integrity, and commitment to responsible fashion remain at the heart of everything we do.

This might mean your Wrap dress will never have a “who wore it best” moment – but it will mean you’ve supported an independent British business with integrity.

FIND OUT MORE BELOW