POSTCARDS FROM WRAP LONDON
What a year that was!
12 memorable moments from 2025
Here we look back at some of our favourite moments from 2025. From travels to far-flung places to causes close to our hearts, here’s a snapshot of the year’s highlights.
January
Designer inspiration trips
January - Designer inspiration trips
Before sketching begins, our designers seek inspiration. They started the year in Brighton, hunting for vintage pieces to spark new ideas.
February
Spring Summer launch
February - Spring Summer launch
It may have been cold outside, but in-store it was all sunshine and early-season optimism.
March International Women’s Day
March - International Women’s Day
Designer Ellie created a limited-edition T-shirt that raised £25,000 for PAWA, supporting underprivileged girls’ education across Asia.
April
High Summer launch
April - High Summer launch
A collection shaped by journeys through Jaipur, the Atacama Desert and the beaches of Brazil.
May
The Shelley Edit
May - The Shelley Edit
We teamed up with friend of the brand @_shelleyloves for her first handpicked edit of the High Summer collection.
June
Wimbledon
June - Wimbledon
Game, set and match for @anna_markusson, who opened the season on Centre Court in our standout summer outfits.
July
Design in partnership
July - Design in partnership
Designers Kim and Harriet, with Pallika, our Head of Product Development, travelled to India to co-create new designs directly in our partner’s studio.
August
Autumn Winter launch
August - Autumn Winter launch
As summer closed, we introduced a fresh collection made for easing into the new season.
September
On the hemp trail
September - On the hemp trail
Our sustainability manager, Liene, travelled to China to trace the journey of hemp from field to finished fabric.
October
The Shelley Edit
October - The Shelley Edit
A second successful collaboration with @_shelleyloves, choosing her favourite “comfy, cosy, cool” looks from the Midwinter collection.
November
Spring Summer ’26
press preview
November - Spring Summer ’26 press preview
London’s fashion press visited our Westbourne Grove store for an exclusive first look at next year’s collection.
December
Wrap Up London
December - Wrap Up London
For the fourth-year running, we supported Wrap Up London, collecting more than 250 coats for those in need. Huge thanks to our customers who donated their pre-loved coats.
