POSTCARDS FROM WRAP LONDON
Celebrating International Women's Day
Celebrating
International
Women's Day
Wrap London X PAWA – more than just a T-shirt
Wrap London X PAWA
– more than just a T-shirt
To mark International Women’s Day, we created a limited‑edition linen jersey T‑shirt featuring an exclusive print, with 100% of the retail cost going to PAWA, a UK charity that empowers girls in Asia through education. On 3 March, our Wrap London Head Office team gathered at our Westbourne Grove flagship store for a celebratory breakfast complete with personalised cupcakes inspired by this year’s T‑shirt motif.
The morning included an inspiring panel hosted by our brand manager, Amy, where PAWA representatives Genevieve and Michelle spoke about the charity’s beginnings and the meaningful impact their grassroots projects have achieved across Asia. Hearing firsthand how proceeds from our IWD T‑shirt directly support these initiatives gave our team a deeper appreciation of why this campaign matters so much.
It takes a team to bring an idea to life – from Ellie, our designer, who created this year’s design, to the warehouse and store teams who ensure it’s available to our customers. We’re proud to be part of an initiative that’s about more than just a T-shirt; it’s about championing women and girls to ensure that more have access to education and brighter futures.
On Tuesday 3 March, Wrap London's Head Office team headed to Westbourne Grove for a team breakfast at our flagship store.
The Wrap team enjoyed a breakfast provided by Acai Girls, a local Fulham business, and personalised cupcakes featuring this year’s T-shirt design and motif.
This limited-edition linen jersey T-shirt features an exclusive Wrap London print designed for International Women's Day. 100% of profits from the sale of each T-shirt will go to PAWA, a UK-registered charity that supports small grassroots charitable projects that empower girls through education.
Our guest panel was hosted by Amy and featured inspiring speakers from our charity partner of two years, PAWA. Genevieve and Michelle shared the story behind PAWA’s establishment and the meaningful impact they’ve made across Asia.
Learning about the impact that Wrap’s T-shirt proceeds have on the causes supported by PAWA gave the Wrap team deeper insight into why activations like ours are so invaluable and impactful for women across Asia.
The IWD breakfast gave the team opportunity to meet Ellie, this year’s T-shirt designer, and learn about the artwork behind the campaign.
A special thank you to our incredible warehouse and store teams for all your hard work in bringing this event together! From this morning’s breakfast to the inspiring panel by PAWA, it’s clear that this year’s design is about so much more than just a T-shirt
