POSTCARDS FROM WRAP LONDON
The Shelley Edit
Midwinter picks by Shelley Jackson
Following fashion influencer Shelley Jackson’s first Wrap London edit earlier this year, we were thrilled to see her again when she stopped by our Westbourne Grove store to curate her edit of the Midwinter collection. Her picks capture everything we love about the season - warmth, texture, and plenty of layers.
Asked to describe her edit in three words, Shelley doesn’t hesitate: “Comfy, cosy, cool.” Her mission? Making great style effortless. “I want people to find it easy to get dressed, well,” she says.
“Every piece should make you feel fabulous and
look amazing without overthinking it.”
“Every piece should make you feel fabulous and look amazing without overthinking it.”
Her standout favourite? “The Walnut suit,” she smiles. “It’s so versatile - perfect worn together for work, styled as separates for brunch or shopping, or dressed up for an evening out.”
Shelley built her Midwinter edit around timeless layering and versatile fabrics - the kind of pieces that work as hard as you do. “I see them layered up, mixing perfectly with what people already own,” she explains. “It’s about making winter dressing easy, not effortful.”
To showcase her edit, Shelley explored the neighbourhood around our Notting Hill store, styling Wrap London favourites in her signature relaxed way:
Coffee at The
Hagen Project
Coffee at The Hagen Project
Starting the day right with a decaf oat flat white, Shelley layered soft textures - carrot cords, an alpaca boucle jumper and a rib-stitch sweater - for the perfect blend of comfort and polish.
Portobello Road Market and
Notting Hill Bakery
Browsing the antique jewellery and vintage finds, Shelley paired relaxed denim with a coated cape, ready for a change in weather. It’s impossible to resist these bakes!
Slayer –
Westbourne Grove’s new NYC-inspired pizzeria
Pizza by the slice, laughter with friends, and a cosy mix of frilled checks and hand-knit alpaca - the ideal outfit for a laid-back lunch stop.
Flower shopping at
Wild at Heart
Flower shopping at Wild at Heart
Surrounded by autumnal blooms, Shelley mixed textured knits with relaxed boyfriend denim – the ultimate off-duty combo.
Mooching
around Pembridge
Mooching around Pembridge
Finishing the day in her favourite walnut suit, she joined locals for a walk around the neighbourhood, enjoying a perfect Notting Hill afternoon.
Midwinter picks by Shelley Jackson
Shelley’s Midwinter Edit is all about confidence through comfort with pieces you’ll reach for again and again, whatever the day holds. “It’s about looking fabulous, feeling amazing, and knowing it didn’t take an hour to get ready,” she says.
Discover Shelley Jackson’s Midwinter Edit, exclusively at Wrap London Westbourne Grove and online now.