POSTCARDS FROM WRAP LONDON
The Shelley Edit
Curated for summer by Shelley Jackson
On a rainy morning in May, the doors to our Notting Hill flagship opened to a very exciting guest. Tastemaker and fashion muse Shelley Jackson joined us in-store to begin curating her very own Wrap London edit; a handpicked collection of summer pieces designed to make everyday dressing feel effortless, elevated, and cool.
“If I were to describe my style in three words, it would be comfy, casual, cool,” Shelley shared. “I like to feel comfortable in whatever I’m wearing, but I also want it to have an edge. Something that makes it stand out, whether that’s the colour, the silhouette, or the quality.”
From the moment she stepped into our store, it was clear Shelley had a keen eye for colour, proportion, and feel. Exploring pieces from our Spring Summer and High Summer collections, she selected a capsule of favourites that felt easy yet polished, grounded in versatility but always with a sense of joy and unmistakably Wrap.
This sense of balance, between laid-back and considered, flows through every look in The Shelley Edit. From colour-rich linen sets to breezy printed dresses and thoughtful layering pieces, it’s a collection designed to be worn on repeat. As Shelley says, “You can tell that every detail on each piece has been carefully thought through. Because of this, every item feels elevated and special.”
Later that afternoon, Shelley took her edit for a spin through our local Notting Hill neighbourhood, stopping by some of her favourite spots, including Ottolenghi, the Notting Hill Bakery, and Hagen. The edit moved easily through each setting, reflecting Shelley’s lifestyle as much as her wardrobe: relaxed, confident, and always in great taste!
“What I love most is how mix-and-matchable everything is. A few standout pieces can make so many outfits. And that means a lot to me. I want getting dressed to feel simple, but still special, to reach for clothes that work together and leave me feeling polished.”
Alongside the beauty of the clothes themselves, Shelley was drawn to Wrap’s mindful approach to fashion. “It matters to me that the brand is thinking about sustainability; thinking about how we’re all consuming fashion in today’s world.”
Ultimately, The Shelley Edit is about more than just style. It’s about how clothing makes you feel.
“I want people who shop the edit to feel confident, to feel put together, to feel special. Because when you feel those things, you can take on the world.”